Helping brands hear the people of Africa.
Wyza is the AI market researcher for African markets. We help brands, agencies and media owners talk to real people across the continent, in their own words and languages, and get to a clear answer in days instead of weeks.
Why we built Wyza
Africa is home to some of the fastest-growing consumer markets in the world, yet the research behind big decisions here is often slow, expensive and thin. A study can take six weeks. Online panels miss most people. And a tick-box survey in English rarely captures what someone in Kano, Kumasi or Kisumu actually means.
We built Wyza to close that gap. It brings together an AI researcher that designs and runs the study, the people to answer it (through our own panel and networks, a client's own audience, or field agents on the ground) and the checks that make sure every answer is real.
Wyza is built by WonderLabs and led by CEO Kene Umeokafor, with teams in Lagos, Nairobi and Accra.
Ask
Tell Wyza what you want to learn. It drafts the whole study, screeners and all, and your team edits every word before it goes live.
Reach
Share a link with your own audience, tap our verified panel and networks across Africa, or send field agents to people who are hard to find online.
Understand
People answer by voice, video or text in the languages they use. Wyza follows up, checks every response, and turns it all into one clear report.
Where we are
Lagos
Nairobi
Accra
Trusted by brands, agencies, and media teams across Africa
Hear what your customers think
Ask better questions, hear real reactions, and let Wyza handle the heavy lifting.