Multi-Channel Monitoring
Real-time tracking across TV, radio, OOH, digital, and social — in local languages.
The consumer and media intelligence layer for AfricaKnow what Africa is watching,
Know what Africa is watching,
listening to, and saying.
Wyza Media Intelligence tracks TV, radio, out-of-home, digital, and social media in real time, and pairs it with panel-based audience measurement that gives brands, broadcasters, and agencies data no African market has had before.
Media planning in Africa
runs on guesses.
Brands spend hundreds of millions on TV and radio without knowing who watched, who listened, or what people actually thought.
Global tools like Meltwater and Brandwatch monitor digital — but miss radio and TV, which still dominate African media consumption. Nielsen and Kantar Media don't cover most African markets at all.
Wyza Media Intelligence fills the gap. Real-time monitoring across every channel, paired with a panel-based audience measurement system operated to the transparency standards broadcasters, advertisers, and regulators need.
Six capabilities. One intelligence layer.
Share of Voice & Competitive Intelligence
See how your brand ranks against competitors across every channel, continuously.
Crisis & Reputation Monitoring
Detect narrative risks early — before they become headlines.
Audience Measurement
Panel-based ratings and viewership data. The first independent measurement system for the markets we serve.
Preview coming soon
Campaign Tracking & Verification
Know if your TV, radio, and OOH ran where and when it was booked — and how audiences reacted.
Preview coming soon
Media-to-Brand Correlation
Connect media exposure to brand health. See which channels actually move perception.
Audience measurement, rebuilt
for Africa.
Most African markets have no trusted, independent TV and radio ratings system. Broadcasters, advertisers, and agencies rely on estimates, anecdote, or legacy data nobody has updated in years.
We're changing that. Wyza's panel-based measurement operates on a published methodology, with independent audit and operational separation from our research business. The goal is simple: data everyone can trust, because everyone can see how it's produced.
Built for the teams the continent's
media market depends on.
Brands & Marketers
CMOs, Heads of Corporate Affairs, and Communications Directors who need to track share of voice, verify media spend, and catch reputation risks early.
Broadcasters & Media Owners
TV networks, radio stations, and publishers who need independent audience data to justify rates, attract advertisers, and benchmark performance.
Media Agencies & PR Firms
Media planning and PR teams who need real data on media consumption and brand narratives — not legacy estimates.
The governance promise
Audience measurement only matters if the market trusts it. Wyza Media Intelligence operates under four commitments:
Published methodology.
Panel recruitment, sample sizes, and measurement protocols are public. If you can't see how the sausage is made, you shouldn't have to trust it.
The answers are already out there
Ask better questions, hear real reactions, and let Wyza handle the heavy lifting.