How Zee World used Wyza to understand the women who watch it.
Women viewers across Nigeria, interviewed by voice and in their own words, in nine days.
1
75
Verified responses from women viewers
2
9 days
From the first response to the last
3
50
Viewers who answered out loud by voice
4
2 studies
A viewer study, then a sponsor follow-up
About the client
Zee World is an entertainment channel watched across Africa, with a loyal audience of women in Nigeria.
The brief
The team wanted to know the woman behind the screen: who she is, why she keeps coming back, and what that means for the brands that partner with the channel.
Tick boxes would not get there. They needed viewers talking in their own words.
How we ran it
- 1.Screened for women who actually watch the channel, then went deeper with open questions answered by voice.
- 2.Recruited through Wyza's panel and recruiters, with fraud and duplicate checks on every response.
- 3.Followed up with a short sponsor impact study among viewers, run in four days.
What they got
- A narrative report built on viewers' own words, with every number linked to the answers behind it.
- Highlight films the team could share with partners.
- Ask-your-data chat to keep exploring.
Shared with Zee World's permission. We never publish what a client's customers told them.
