Consumer Interviews
Usability Testing
Watch where users get confused, what they expect, and what stops them from converting.
Remote usability testing with real African users. Video recordings of their screen, voice, and face — plus AI-surfaced friction points and conversion blockers. Turnaround in under a week.
What it is
Usability testing puts real users in front of your app, website, or prototype and watches how they actually use it — what they expect, where they get stuck, and what they say about it in the moment.
Wyza records their screen, voice, and face while they complete tasks you set. Then the AI surfaces the friction points, groups them by severity, and flags the moments you most need to watch.
When to use it
You're about to launch a redesign or major feature.
Onboarding conversion is below where you think it should be.
You're entering a new African market and the app doesn't localize well.
You have a prototype and need to validate it before engineering builds.
What you get
Video recordings of every test session (screen + voice + face).
AI-identified friction points, ranked by severity.
Task completion rates and time-on-task benchmarks.
Quotes and clips to bring to your next sprint planning.
Prioritized recommendations for what to fix first.
How Wyza runs it
Day 1
Task definition. We help you design the right tests.
Day 2-4
Recruitment and fieldwork. Usability sessions recorded asynchronously.
Day 5-6
Analysis and delivery with video clips and actionable findings.
See it on your own brand.
Book a demo and we'll walk you through a live study built around your market, your audience, and the decision you're trying to make.
Related use cases
CX Research
Concept & Prototype Testing
The answers are already out there
Ask better questions, hear real reactions, and let Wyza handle the heavy lifting.